How to grow one’s blog site or YouTube channel?

How to grow one’s blog site or YouTube channel and not annoy the crap out of other people?  Wherefore art thou, O’ Dale Carnegie?  In case you don’t know, I am alluding to Dale’s classic, “How To Win Friends and Influence People“.  The updated version is called “How To Win Friends and Influence People in the Digital Age“.

I have already done a review of the updated version of Dale’s book on this blog site. However, this blog post will be more focused on the implied topic.  What topic?  The art of promoting one’s blog site or YouTube channel. I would like to share some tips that may be of help.  The following tips come from people, who are far more successful than I. 

Why am I talking about YouTube, when I’m a blogger?  For one, the principles are the same; regardless of platforms. How do I know? Have you ever visited the comment section of a YouTube channel?  I have found people asking very similar questions and they’d need the same answers.  What channels have I visited?

Though I’m not a gamer, I do enjoy visiting certain YouTube channels like BDoubleO100, Paul Soares Jr., Gentleman Games and a few others.  These guys have created some very entertaining videos and they have provided some very needed laughter in my life.  Of course, I don’t just watch the videos.  There is always the comment section.

Guess what topic will invariably show up?  It’s the same one I’ve seen on certain subreddits that I used to visit.  “Please visit my channel or blog! I need the traffic! I need the air!”  My heart really does go out for these people.  They’re struggling for attention and they don’t know the right way to get it.  If this sounds like you, then I’d encourage you to continue reading.

For one, I’d suggest talking about the video on the YouTube channel or the article on the blog site.  Some time ago, I had a troll visit my blog site and he got no further than a moderated comment.  His comment never saw the light of day. Why?  His incendiary comment had nothing to do with the actual article. This is in sharp contrast to a different troll.  At least, he commented on the actual article.

The same principle applies to YouTube channels.  No, I am not recommending that you trash someone’s channel or blog site.  I’ve seen people use such tactics on a friend’s YouTube channel and the attacker would find himself, in hot water or banned.

Here is a radical idea. Have you not heard or read Proverbs 16:21?

21 The wise in heart will be called understanding,
And sweetness of speech increases persuasiveness.

People are far more likely to listen to you if you use kind words.  Do you know something else? If you’re seen a kind person offering good advice or comment, then people are more likely to check out your site or channel.  How would they find you, if nothing is said?  Here is how.

I do have a YouTube channel. Why did I create one?  Years ago, someone suggested that I create videos of my personal stories and post them on the Internet. YouTube is often the place for such video.  At the same time, I would need a YouTube account, if I want to leave a comment.  Later, it would change to needing a Google+ account. Guess what?

People are finding my old videos through the comments that I’ve left on certain people’s channels.  They saw my comments and clicked on my avatar. Since I’m a blogger, my emphasis is on my writing.  So, you’ll only see a few videos.  My original first video has gotten over 5,000 views.  It’s been up there, for 8 years.

Would I’ve gotten that, if I acted like a douchebag?  No, it’s more likely that I’d have gotten trashed.

Why don’t I try this tactic in the blogosphere? For the past few years, I have been involved in caring for my mother. She had a brain aneurysm that resulted in a stroke and vascular dementia.  Thankfully, she is at a nearby nursing home and I help out.  It was quite rough and I could not always focus on the job of writing.  Guess who came to the rescue with those silly gaming videos? 

As a result, I did not have too much opportunity to visit other blog sites.  Did you know some places let you embed your blog site into your name?  I’ve actually found this to be a nice way to leave a comment and not worry about spamming.  I’d just have to leave an appropriate comment.  I’d hope people will click on my name and visit my site.

Here’s another tip that plays into the above paragraph.  Leave a kind word on Facebook; especially someone else’s profile or page.  Do you know that Facebook is a major source of traffic for me? I’m not the only person to struggle with finding site visitors.  If you’re a blogger then I have a question for you.  What social media platform are you using? How are you going about attracting visitors?

Here is my last tip, for this blog post and it’s one that I will expound on.  Did you notice my blog posts are more than 300 words? Over the years, I have found that my writing is best when I do long form writing.  Plus, I discovered a very interesting fact.  Readers will only read your article if they are interested in it. If they”re not interested then they won’t read it.

I would like to encourage you to read a very insightful article from Snap Agency.  The author of “For Blog Posts in 2017, What’s the Best Length for SEO?” makes a very solid point.  The quality of the article needs to take priority over the blog post’s length.  Guess what she suggested the sweet spot should be?  It’s about 1,000 to 1,500 words with an occasional 2,500 words blog post.  I’ve seen similar comments on other such sites.

With the above paragraph, I need to stress this important point. You have to write something that is interesting to the readers, not you. There is a reason that I write about YouTube and writing. It’s not just a passion of mine. It’s because visitors have shown an interest in these blog posts.

How can I be certain?  As per this writing, I don’t get enough feedback from my site’s visitors.  So, I made use of Google Analytics and JetPack’s Site Statistics.  These tools are a great help in determining my audience interest.

When I found out that people seeming had an interest, I had to do a combination of prayer and research.  My YouTube related articles weren’t the only popular topic.  “How Do We Edify Each Other” is even more popular.  Do you suppose this is why I’m focusing on kind words and constructive criticism?

Some time ago, I bought a book called “Writing In The Glory” by Jennifer Miskov.  Jennifer provided some wonderful tips and strategies for effective writing.  I’d love to cover some of these tips in an upcoming blog post.  Are you interested?  I’d love to hear from you.



Barry Brindisi

Author of "You Are Not A Lesser Human".

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